On Saturday after a wonderful stay at the Cuckooz apartments (more on that soon!) I headed down to see a few things on the London Design Festival 2017 must see list.
I headed down to Broadgate which was a stroll away from my Whitechapel base to see Camille Walala's 2017 Landmark Project; The Villa Walala.
Camille Walala is a textile designer famed for her use of geometric and colour. Her style is heavily influenced by The Memphis Group and African Art and Camille's works are so recognisable now, you definitely know if you come across a Walala! Now you guys know that colour isn't really my thing but I really do appreciate good design in any form and I have a huge appreciation of the wonderful creations that Camille has created, they are so brightly coloured, so fun completely opposite in the kind of grey world that we are living in at the moment. Here is Walala's Shoreditch's Dream Come True Building which you may have seen whilst out and about in East London. I love passing this building, its so fun and makes me feel so cheerful.
British Land is Headline Partner of London Design Festival 2017 and commissioned Camille Walala to create the landmark project at Broadgate. British Land’s ethos is to create ‘Place People Prefer’ and work only with like-minded, creative and innovative designers which is why they chose to work with Camille Walala on this project.
Camille Walala said about Villa Walala “I wanted to create something that played to this idea of escaping the office, but which also was a surprising contrast to the architectural context – something colourful and playful that would make the people of Broadgate stop and smile.” Stop and smile I most definitely did.
I just loved the juxtaposition between the grey office buildings and those super saturated colours from Walala's patterns. It reminded be of being a child, stimulated by all those primary colours and patterns of children's TV. Camille's use of primary colours and geometric playful patterns really do enhance the situation and placement of the installation.
Inflated like a bouncy castle there is a certain playfulness to the installation, a complete contrast to the office buildings surrounding it and all the serious business that goes on in those tall glass buildings. Camille said of the installation "I think that, to turn a corner into Broadgate, and find a huge, bouncy, pink and patterned house will be hugely entertaining. And people are, of course, invited to come in and play."
Play, I didn't, but stop, swoon and be visually entertained I certainly was!
Broadgate is a place that office workers come for lunch, to get away from their desks, re energise and get ready for the afternoon ahead - what a place to escape to in the next week or so... any one have a desk going spare in the Broadgate area? This is exactly the type of inspiration I need on my lunch breaks!
Will you be visiting Camille Walala's Villa Walala this London Design Festival?
It is in Broadgate until 24 September and I would highly recommend a visit, even if it is to escape this grey world we live in for a moment.